The number of Chinese tourists visiting Tunisia between January and July 2025 increased by 15.3% compared to the same period in 2024, during which the country welcomed around 24,000 Chinese visitors, according to Anouar Chetoui, representative of the Tunisian National Tourist Office (ONTT) in Beijing.
In a statement to TAP, he emphasized the importance of establishing direct air links to further boost the sector.
He added that in July 2025 alone, Chinese tourist arrivals in Tunisia rose by 30.9% compared to the same month in 2024, despite travel difficulties caused by the absence of direct flights.
According to him, these figures highlight Tunisia’s appeal among long-haul destinations favored by Chinese tourists, alongside countries such as Canada, France, Turkey, Jordan, and Switzerland, confirming growing Chinese interest in Tunisia as a tourist destination.
Profile of the Chinese tourist
Referring to the Chinese tourist profile, Chetoui, whose office won the “Best Tourism Office in China” award in 2024, noted that these travelers prefer longer stays combining cultural discovery and leisure activities, with particular expectations requiring personalised experiences.
Chinese tourists show strong interest in visiting cultural and historical sites such as Carthage. Destinations like Hammamet attract them for their golden beaches and hotels.
Other popular destinations include Kairouan and Sidi Bou Saïd. Chinese tourists are also keen on desert experiences, such as camel rides and 4×4 tours, as well as local cuisine, relaxation, and Tunisian handicrafts.
Tunisia appeals to Chinese visitors because it combines historical and cultural richness, natural beauty, diverse tourist sites (including the desert), warm hospitality, and high-quality tourism services.
The Challenge of No direct Tunis–Beijing flight
Chetoui highlighted the need for a direct flight between Tunis and Beijing to promote Chinese tourism, noting that without a direct route, Chinese tourists must travel via the Middle East, Turkey, or Egypt. Direct flights between Tunis and Chinese cities would significantly boost Tunisia’s attractiveness.
Chinese tourists also appreciate Tunisian traditional products, including ceramics, carpets, leather goods, and unique jewelry, as well as local agricultural products such as olive oil and dates.
In 2025, Tunisia and China celebrate the 61st anniversary of diplomatic relations, established in 1964.
In 2024, President Kaïs Saïed’s visit to China from May 28 to June 1 opened new prospects for bilateral cooperation.
