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Sunday 20 June 2021
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Tanzania: French smartphone maker targets Nigeria, Kenya to boost sales

French smartphone manufacturer Wiko Mobile has announced it was expanding to new markets in Africa, identifying Nigeria and Kenya as strategic entry points for September.

“We are excited about entering our new markets like Nigeria, Kenya and Poland,…and are confident of repeating our success story in these markets,” said David Garcia, Wiko’s head of international development.

According to an update from Ventures Africa and reported Tuesday by global telecoms market monitor Pyramid Research, the phone maker has become France’s second-largest selling smartphone after just three years, riding on the back of its delivery of style and quality at the best price, offering Android’s latest operating system KitKat 4.4 in its new range of phones.

Garcia said tech lovers in Africa “will have the opportunity to discover Wiko’s innovative products that have been largely responsible for its success in Europe, as it seeks to boost sales with its Africa entry”.

Although Wiko phones are made in China, Garcia said the heart of the group was in Europe.

“There is a European brain and atmosphere that would not be possible if we were based in China,” he said, adding, “You need to be based in Europe to understand European needs. You can think in Europe but you have to make it somewhere else. You need your costs in China to stay competitive.”

Wiko phone opens an outlet in Kenya Wednesday as it continues its expansion following European success.

Wiko will have Samsung, Apple, Tecno and Blackberry to compete with in what has been tipped as the next top smartphone destination.


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