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Tunisia: All about “Franchise”

It is the right given by a brand, local or foreign, to use that of another company, for the sale of products. In Tunisia, there are more than 200 brands, from 19 countries in several sectors of activity, operating nearly 3,800 outlets. They are 59 Tunisian signs, to exploit 2.254 franchised units. There also 79 French brands operating 1,076 franchised units. Five countries hold more than 96% of franchised outlets in Tunisia, which are Tunisia, France, the United States, Italy and Qatar.

The latest report of “TunisieFranchise.com” (TF), lists, in fact, 3 792 franchised units operating in Tunisia under the name of 188 brands from 17 countries. But more than 96% of franchises are from five countries which are in order of importance Tunisia, France, the United States, Italy and Qatar. 34 other brands have already operated in Tunisia and their sales outlets have either closed or the information on their current sales outlets was not available.

El Mazraa in the Top of Tunisian franchisors

In that directory, TF does not give any details on the people, individuals or companies, who run foreign franchises, nor who are the franchisees, Master-Franchises or owner of the brands, and even less how much the franchise costs in foreign currency for the franchisees, or those who “rent” these brands to do business in Tunisia.

We learn, however, that the Tunisian brands hold nearly 60% of franchised outlets in Tunisia against 28% for France. The brands from the other 15 countries represent only 12% of all franchised units in operation in Tunisia.

The franchise in Tunisia is present in 14 major sectors of activity. The first sector is the specialized food which claims 45% of the sectors of activities held at more than 99% by Tunisian brands including El Mazraa (88%) and Chahia.

The second sector is the sector of telephony and Internet which represents 18% of business sectors held by 3 major brands, Orange (France) to 60%, Tunisie Telecom (Tunisia) to 20% and Ooredoo (Qatar) to 20%. The other important sectors of activity in the field of franchising in Tunisia are the automotive sector (gas station, car rental …) to 10%, the clothing sector to 7% and the sector of super and hyper markets for 5%.

– With Ooredoo, Qatar is the 3rd Franchisor

The brands operating in Tunisia are from 17 countries, but only five countries hold more than 96% of the brands:

Tunisia: 60% of franchised outlets and more than 35% of brands

France: 28% of the franchised outlets and more than 26% of the brands

The United States: nearly 3% of franchised outlets and more than 12% of brands

Italy: 2.5% of franchised outlets and more than 8% of brands

Qatar: Nearly 4% of franchised outlets with only one brand (Ooredoo)

French brands are the most present on the franchising market in Tunisia, followed by Tunisian, American, Italian and Spanish brands.

Thus, the brands originating from these five countries (France, Tunisia, the United States, Italy and Spain) represent more than 95% of the brands operating in Tunisia.

The brands from these five countries represent more than 95% of the brands operating in Tunisia.

The franchised outlets of the Tunisian brands represent nearly 60% of all the franchised outlets in operation in Tunisia.

The outlets of French origin are in second place with nearly 30% of all franchised outlets operating in Tunisia.

Although Qatar is represented by a single brand in Tunisia, it occupies the third place of franchised outlets in Tunisia. The 140 franchised units are operated under the banner of Ooredoo.

The specialized food sector represents the most widespread sector of activity in the franchise market in Tunisia.

It is followed by telephony and the Internet, which although it is represented by only three brands, holds more than 680 franchised sales outlets in Tunisia.

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