At the end of June, the overall revenue of the Tunisian battery manufacturer ASSAD reached 51.3 million dinars, an increase of 21.3% compared to the same period in 2024 (42.3 million dinars).
This growth is notably explained by a clear progression in local sales, which surged by 48.9%, rising from 18 to 26.8 million dinars.
This performance reflects a vigorous recovery in domestic demand and improved commercial penetration.
Internationally, exports slightly increased by 0.9%, reaching 24.5 million dinars compared to 24.3 million dinars a year earlier. Despite this modest evolution, the company announced a major strategic advancement: its first export operation to Morocco, paving the way for new regional growth prospects.
This incursion into the Maghreb market is expected to strengthen the contribution of exports to the company’s overall revenue in the coming quarters.
In the second quarter alone, revenue stood at 24.1 million dinars, recording a growth of 4.7%, compared to the same period in 2024, confirming the consistency in the company’s commercial performance.
On the industrial front, production picked up by 12.9% during the first half of the year, reflecting better control of production capacities and sustained demand.
On the investment side, the company allocated 0.4 million dinars during this period, demonstrating prudent but continuous management of its development.
Another notable fact: the company’s total debt was reduced by 12.7%, now standing at 81 million dinars. This evolution reflects the efforts made to clean up the company’s finances and strengthen its balance sheet structure.
Finally, ASSAD concluded an agreement to obtain a management credit in Algeria, intended to support its short-term financing needs. This operation will help improve the group’s consolidated cash flow and alleviate financial pressure on the parent company.
With these encouraging results, Tunisian Battery Manufacturer ASSAD enters the second half of the year with serenity and ambition, driven by a clear strategy of regional expansion, solid operational performance, and rigorous financial discipline.











