According to statistics published by the Land Transport Technical Agency (ATTT), the South Korean brand KIA has climbed to the top of the Tunisian automobile market as of the end of November 2025, confirming a particularly strong commercial dynamic in November.
Over the first eleven months of 2025, KIA recorded 5,991 registrations, including 923 units in November alone, a volume that allows it to reach first place in a market characterized by increased competition and a demanding economic context.
Hyundai, also a South Korean brand and long dominant in the Tunisian market, slips to second place with 5,855 cumulative registrations since January. Despite a solid performance, the brand was unable to maintain its lead in the face of Kia’s progress.
In third place, Renault, distributed in Tunisia by the ARTES group, totaled 4,360 registrations as of the end of November 2025.
The French brand thus continues to be among the major players in the market, supported by a diverse range and a historic commercial presence.
The fourth spot in the ranking goes to Suzuki, which posted 3,508 registrations over the same period.
The Japanese manufacturer confirms its foothold among Tunisian motorists, particularly thanks to its compact and economical models.
Finally, Isuzu completes this Top 5 with 3,507 registrations since the beginning of the year, supported by strong demand in the light commercial vehicle segment.
This ranking reflects consumption trends marked by the search for reliability, energy efficiency, and competitive prices, in a market where vehicle availability and import conditions remain decisive.
