Magasin Général marks a historic return to profitability. Six years after its last profit, the company recorded a positive net result of 0.42 million dinars as of June 30, 2025, compared to a loss of 8.6 million a year earlier.
A symbolic turning point in its recovery.
The bet announced during the general meeting held on June 13, 2025, by CEO, Fahd Chaouch, has therefore been met.
He had promised to make 2025 “the year of the rebound,” stating that “the healthy foundation now built” would allow SMG to return to profitability this year.
The figures confirm this trend: revenue increased by 12.8% to reach 570.8 million dinars. Gross operating surplus surged by nearly 80%, to 17.9 million dinars.
Operating profit returned to positive territory with 5.9 million dinars, compared to –1.6 million in the first half of 2024, validating the relevance of the projects undertaken.
The financial structure has also improved. Net financial expenses decreased to 3.7 million dinars, compared to 10.7 million a year earlier.
A New Era
Magasin Général is no longer just in recovery. The company is returning to sustainable profitability, regaining investor confidence, and embarking on a path of consolidation, driven by an ambitious recovery and development plan presented during the financial communication on May 9, 2023, at the headquarters of the Tunis Stock Exchange.
