Flutter Entertainment’s new Sisal Italia unit has secured exclusive management of gaming in Tunisia, awarded by national sports betting authority, Promosport.
Sisal will develop and manage a ‘comprehensive product portfolio’ in Tunisia, including the provision of sports betting, online games, instant lotteries and number games (lottery draws).
Promosport’s license will cover an initial period of 10 years, and will allow management of all betting and gaming products across both retail points of sale and online channels throughout the country.
“Winning the tender in Tunisia is a significant achievement for Sisal,” remarked Marco Caccavale, Managing Director, Sisal International.
“Not only does it showcase our lottery expertise and leadership at a local and international level, it demonstrates execution against our strategic ambition to enter into regions which have considerable growth opportunities and development prospects in the future.”
Occurring just a few months after the Italian firm’s acquisition by Flutter Entertainment, the Tunisian tender – lauded as an ‘important milestone’ – broadens the reach of the FTSE100 gambling group’s operations in Europe and North Africa.
Besides strengthening Flutter’s standing, the development marks another step in Sisal’s ‘internationalization strategy’, building on pre-Flutter market entries into other Mediterranean markets.
This has included a lottery license in Morocco secured in January 2019, an online license in Spain gained in July 2019, and another lottery management license awarded in Turkey in August 2020.
