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HomeInterviewTunisia: Which impact for Paris E-Commerce Show on the Tunisian market?

Tunisia: Which impact for Paris E-Commerce Show on the Tunisian market?

The 8th edition of E-commerce Show will be held on September 13.14 and 15, 2011 in Paris. It will bring together all actors in technology development. With 750 players in European sales Online, 40,000 European E-merchants, 30,000 visitors expected and 500 speakers, this show has become the unavoidable ICT event. 

To better present the potential of this show among economic operators and ICT specialists in Tunisia, Jean Noel Garcin, Classe Export Development Manager, gives us insights into the E-commerce Show.

Interview: What are the objectives of the E-Commerce Show?

The goal is to create a space for one to one meeting based on predetermined business appointments between Tunisian exhibitors and French operators to build partnerships.
Through this exhibition, the modern consumer is better informed than ever and requires flexibility, security and seamless service in every purchase.
Every year, this irreversible event is a success. All major players in the web and e-commerce
make the trip.

What conclusions would you draw from E-commerce 2010?

The record has been really positive for Tunisia. We noted that the Tunisian exhibitors had taken advantage of a real business center in the heart of the show, thanks to a
strategic and privileged location of the pavilion in high traffic area, a relevant targeting for B to B meetings and an unequalled excitement during the three days of the show.
The show had invited, in 2010, no fewer than 40,000 e-European merchants and opened its fairways at 30% to European exhibitors, i.e. Swiss and Spanish positions, Swedish
and Germany affiliation platform, Italian e-mailing solutions,  UK secure payment
Dutch e-Catalogs or multi channel German platform.

The Paris E-Commerce offered many European high points with its institutional partners, a
Dinner for 400 European e-merchants, Roundtables on on e-export, but also the 3rd edition of E-Commerce Awards.

 The 2010 edition was very good and satisfactory for several enterprises, including Tunisian businesses, which expressed their full satisfaction at both the organization and hospitality and especially in terms of achieving the objectives of this important meeting.

On the sidelines of the show, what did B to B meetings involve?

The principle of these meetings is simple: it is to establish contact between potential partners and representatives in development and research. The Tunisian ICT offer will be there to attract maximum European clients by its versatility and technical performance.
This strong Tunisian presence in the International class export commerce show will help to build close relations with French companies and especially that of the Rhone-Alps region very renowned for its dynamism and its economic development internationally.
The meetings between Tunisian and European operators help to promote business cooperation, enhance opportunities for innovation and undertake R & D projects for clean technologies at European level. And these meetings will have a positive impact on the Tunisian market through the promotion of high-level technologies.

How important is E-commerce on the global market?

The Internet has become a must pre-sales / sales channel for brands of fashion and
entry-level luxury. The area of ​​e-commerce continues to grow in sales as in number and diversity of e-shops.
Though this growth is driven by trends, just like mobile and social commerce, the underlying reason of growth lies in the consumers’ increased trust for online shopping. The online merchant and the multifunctional commerce must therefore realize that trust.

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