American technology giant Microsoft recently released a ranking aimed at measuring the countries where generative artificial intelligence (GenAI) solutions are most widely used.
Titled “Global AI Adoption in 2025 – A Widening Digital Divide,” the report relies on internal data to assess the proportion of the population that has used generative AI tools such as ChatGPT, Gemini, Claude, or Copilot over the past year.
Globally, the adoption of these technologies continues to grow, but at a moderate pace. The share of users increased from 15.10% of the global population in the first half of 2025 to 16.30% in the second half, meaning that by the end of the year, nearly one in six people worldwide had already used a generative AI tool, whether for work, studies, or personal purposes.
According to the report, countries in the Global North account for the majority of usage, with an average adoption rate of 24.70% by the end of 2025, compared to only 14.10% in the Global South.
In Tunisia, the country ranks among the top ten African markets in terms of GenAI adoption in 2025. According to Microsoft’s ranking, Tunisia holds the 8th position on the continent.
In the second half of 2025, the adoption rate of GenAI tools reached 12.70% of the Tunisian population, compared to 12.30% in the first half, representing an increase of 0.4 percentage points over a few months.
Adoption remains heavily driven by younger generations. Users of tools like ChatGPT or Copilot are, in most countries, predominantly young adults, particularly those aged 18-34, who naturally integrate these technologies into their daily or professional practices, whether for information research, content creation, or assistance with learning and work.
For the rest of the African continent, South Africa stands out as the country with the highest generative AI adoption rate, with 21.19% of its population having used these tools in 2025.
It is followed by a group of countries with relatively similar adoption levels. Namibia ranks second with 13.80%, ahead of Libya (13.70%), which maintains significant usage of generative AI despite a constrained institutional and political context. Botswana (13.70%) shows a similar rate, while Gabon rounds out the African top five with 13.40%.
Behind this leading group, Egypt (13.40%) and Senegal (12.90%) continue this trend, ranking just above Tunisia. Zambia, with 12.30%, and Algeria (12%) complete the top ten African countries most advanced in generative AI adoption.
On the other hand, Morocco is positioned outside the top 10, occupying 12th place with an estimated adoption rate of 10.90% of the population.
Globally, countries that invested early in digital infrastructure, developing artificial intelligence skills, and integrating these technologies into the public sector continue to dominate the generative AI adoption rankings.
The United Arab Emirates remains at the top, with 64% of the population using this technology. They are followed by Singapore (60.90%), Norway (46.4%), Ireland (44.60%), and France (44%).
The global top 10 is rounded out by Spain (41.80%), New Zealand (40.50%), the Netherlands (38.90%), the United Kingdom (38.90%), and Qatar (38.30%).
