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Strong local presence key to long-term successful investment in Africa – says KPMG

Investment-hungry Africa has become one of the fastest growing regions in the world and is now firmly positioned as a global investment destination of choice.

In 2012-13 alone, the continent is expected to grow by 5 per cent and it is estimated that Africa’s GDP could be US$2.6 trillion by 2020, according to a press release from the African Press Organization on behalf of the KPMG Africa.

KPMG is a global network of professional firms providing audit, tax and advisory services.

It said “While it is clear that individual countries perform economically with different levels of success, there are significant business opportunities across the continent driven by an insatiable demand for Africa’s resources, a rapidly growing population with an unprecedented rise in consumer demand, and the related infrastructural development that is urgently required in all areas.”

Reflecting on these mega-trends shaping Africa’s future, Tim Bashall, Head of Strategy, KPMG Africa, says: “We are obviously dealing here with long-term investment strategies. The African story still has elements of political and economic uncertainty but overall business opportunities are greatly improving. Investors are therefore thinking in cycles of 15-20 years”.

Many investors are still weary of potential risks of putting money into Africa. Says Bashall: “We are aware that people worry about political risks and change of legislation in different African countries. But it has become a lot better.” African countries have become increasingly stable and there are many promising examples of public sector reforms which have helped to improve the business landscape, including improving regulatory frameworks.

Raman Dhawan, Managing Director, Tata Africa, explains that they took a conscious decision to expand into Africa since the leadership of the Indian conglomerate acknowledged the need to export.

“We came to South Africa and Africa to build a footprint on the continent, and we are looking at sectors which are untapped, such as the telecoms. We have successfully managed to establish ourselves in about a dozen countries including South Africa which we consider as a benchmark for our operations in other African countries.”

“Key to mitigating the risks is to have local presence on the ground which creates relevant and adequate capacity to deal with the prevailing realities and challenges. The lack of well-trained human resources offers a chance to build a work force suited to the business environment,” says Henri Obi, Chief Operations Officer of Helios Investment Partners.

He said” “We pursue a strategy of hiring global business leaders for our African operations who have proved themselves elsewhere. To us, it is not important where the talent comes from as long as we get the talent we need. Of course, human capital is one of the major business risks in Africa, yet corporations have successfully managed this challenge for decades but have failed to tell the success story.”

To potential investors looking for opportunities in Africa, KPMG’s Dapo Okubadejo has a number of suggestions. “Buy and build existing companies, invest in value-chains while adopting partnerships in the logistics and distribution sectors, engage proactively with regulatory institutions, thoroughly build your human capital and adopt a portfolio strategy approach.”

KPMG operate in 150 countries and have 138 000 people working in member firms around the world. 


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