The first half of 2016 was tough for the Cellcom Company, which recorded a decline of 37% in revenues compared with the same period in 2015, i.e. 15.1 million dinars.
The company explains these poor results by the premature launch of LTE services by telecom operators; this has negatively impacted the market with a large volume of devices compatible with 3G technology and offering insufficient LTE terminals.
Faced with this situation, Cellcom has opted to maintain its market supply policy so as to avoid influx of unsold.
According to the company’s management, this strategy pays insofar as Cellcom is perceived as a company that meets the requests of customers. The general management expects the impact of this policy as early as next quarter.