The overall value of e-commerce sales and online services in Tunisia reached 271.5 million dinars in 2019, that is a 21% increase compared to 2018.
Increased electronic business transactions are the result of people doing business without creating a company, a breach punishable under the law.
The number of domestic and cross-border e-commerce transactions edged down 4% compared to 2018, reaching 3.8 million transactions.
This is due to the enrolment procedure in schools being carried out through mobile phone in 2019.
The number of merchant websites which joined the ClicToPay and the Tunisian Post’s e-dinar systems stood at 1,864 in 2019, or a 13% increase in comparison with 2018.
The average order value reached 266.70 dinars in 2019 against 55.986 dinars in 2018. The value of the average basket in national transactions is 56.507 dinars against 454.963 dinars for international transactions.