42% of Tunisian-French companies reported an improvement in their revenue in 2024, marking a slight decline of five points compared to 2023, according to the 2024/2025 Economic Barometer presented by Mohamed Louzir, Secretary General of the Tunisian-French Chamber of Commerce and Industry (CCITF).
Despite this slowdown and a “complex” economic context, the survey highlights the resilience of Tunisian and French businesses, Louzir noted.
Conducted among 243 business leaders who are members of the chamber, the barometer, which analyzes the impact of the economic climate on their performance, reveals that 41% of the surveyed companies described their investments in Tunisia in 2024 as “stable,” compared to 33% in 2023.
Additionally, 29% of companies reported an improvement in their investments in 2024, down from 37% in 2023, representing an 8-point decline.
When asked about the business environment in Tunisia over the past year, as part of the survey conducted between October and December 2024, 38% of companies considered the economic environment to be “stable” in 2024, compared to 24% in 2023. The social environment was also described as “stable” by 56% of companies, up from 45% in 2023. Regarding the political environment, 47% of companies viewed it as stable, compared to 32% in 2023.
“Relative Optimism” for 2025
Looking ahead to 2025, 58% of surveyed companies anticipate an improvement in their revenue, up from 56% in 2024, while 11% expect a decline. Investment projections for 2025 remain “cautious.”
According to the survey, 39% of companies plan to increase their investments, down from 44% in 2024. Meanwhile, 40% expect “stable” investments, compared to 29% in 2024, marking an 11% increase. However, 21% of companies foresee a decrease in investments in 2025, down from 27% in 2024.
In terms of industrial investment forecasts for 2025, the barometer indicates that 67% of companies operating in the textile sector expect an “improvement” in their investments in Tunisia. Only 22% anticipate a decline, while 11% expect stability.
In the mechanical, electrical, and electronics sectors, 52% of companies predict stable investments, while 34% foresee an improvement and 14% a decline.
For the tertiary sector, the survey reveals that 82% of companies in the tourism and healthcare sectors expect “stability” in their investments in Tunisia.
Only 18% anticipate an improvement, ranging between 5% and 20%. In the commerce sector, 41% of companies expect stability, while 36% foresee an improvement in their investments in Tunisia by 2025.
“Stability” in trade relations with France
When asked about trade relations with France in 2025, 41% of companies expect an “improvement” during the year, a figure consistent with 2024. However, 11% of respondents anticipate a decline in trade with France, down from 15% in 2024. Meanwhile, 33% predict stability in 2025, compared to 31% the previous year. According to Louzir, these figures suggest stability in trade relations with a slight optimistic trend, despite global economic uncertainties.
Regarding trade with Africa in 2025, the survey highlights “untapped” opportunities. While 33% of companies expect an “improvement” in their trade with Africa, down from 37% in 2024 (a 4-point decline), 41% of companies reported no trade with Africa in 2025, compared to 44% in 2024.
On another note, most companies identified fiscal pressure (94%), the economic situation (90%), and administrative procedures (85%) as factors having a “strong” impact on their operations. To address these challenges, business leaders are calling for new financial incentives and streamlined administrative procedures as top priorities.
According to the barometer, 66% of companies confirm the need to make investments in 2025 to comply with European standards, particularly in the context of the European Union’s carbon neutrality strategy.
The 2024/2025 CCITF Economic Barometer also addresses sustainable development, aiming to assess the level of corporate engagement in this area and identify their short-term Sustainable Development Goals (SDGs). In this regard, 71% of business leaders prioritize technological development and investment in innovation, while 63% focus on decent work and economic growth, and 62% emphasize health and well-being in the workplace.
Established in 1974, the CCITF brings together over 2,000 members (individuals and legal entities) from Tunisia and France.
