Massey Ferguson (MasseyFerguson.com), a worldwide brand of AGCO (NYSE:AGCO) (AGCOcorp.com), is inviting farmers and agricultural dealers from across Africa to attend its exciting ‘Vision of the Future’ farm mechanisation event at the AGCO Future Farm in Lusaka, Zambia (8 April 2016).
“This major event is a catalyst for ideas focused on farm mechanisation as key a driver for growth in African agriculture,” says Thierry Lhotte, Massey Ferguson Vice President Marketing, Europe/Africa/Middle East (EAME). “With up to 100 machines on show, this will be the biggest spectacle of MF farm machinery and agricultural services staged in Africa for many years. Our emphasis is firmly on the new generation of farmers, farm workers and agribusinesses and their vital role in advancing the future of African farming. We have planned a really dynamic and thought-provoking experience with plenty to inform, inspire and entertain our guests.”
Reflecting Massey Ferguson’s mission to supply a comprehensive and progressive system of farm mechanisation for all types of farm enterprise, machines from its full-line catalogue will be showing their paces. A number of products will see their African debut at the event.
MF tractors, harvesting machinery, implements, hay & forage tools, seeding & tillage and materials handling equipment plus some of the latest farming techniques to support African agriculture will be on demonstration and display. Alongside this will run a programme of workshop sessions and seminars.