At the invitation of the Embassy of the United Kingdom in Tunisia, a delegation from the Tunisian British Chamber of Commerce, headed by Mehdi Ben Abdallah, held a working meeting Thursday, April 21 with Andrew Murrison, recently appointed by Prime Minister David Cameron as the new Trade Envoy to Morocco and Tunisia.
The appointment of Andrew Murrison as Trade Envoy to Morocco and Tunisia is a strong signal sent by Prime Minister Cameron to support Tunisia to develop trade and investment opportunities.
This first visit in Tunisia Murrison and the importance he gave to the meeting with representatives of the Tunisian British Chamber of Commerce (TBCC) also reflects the attention that the trade envoy pays to the relationship and collaboration with the TBCC to work together for the success of the promotion of bilateral trade.
Several issues were raised during the workshop to better understand all necessary areas of actions that will help bring the respective business communities together and lay appropriate bridges to publicize and promote the potential in the Tunisia-UK relations.
Many sectoral opportunities were discussed, including energy, finance, tourism, new technologies or also food. The importance of strengthening collaboration in the education sector was also stressed.
However, obstacles have also been identified, which will need to be tackled, such as the Britons’ perception of the security environment in Tunisia and the difficulty for Tunisian business operators to get the visa for UK.
After this meeting, Mehdi Ben Abdallah has expressed his willingness to unite efforts of Murrison, the Embassy, UKTI and TBCC to, through concrete actions, send a reassuring message to the British business community, investors and tourists to encourage them to choose Tunisia and trust in its potential and its ambition to be a partner of choice to the UK.