SAH Group has crossed a new milestone in the first quarter of 2026, reporting consolidated net revenues of 235 million dinars, compared to 230.1 million dinars in the same period of 2025, a year-on-year increase of 4.9 million dinars, or 2.1%.
While the headline growth appears moderate, it masks strong sectoral and geographic performances. SAH Tunisia’s commercial performance remains the group’s core revenue driver, but two subsidiaries stood out with rapid growth during the quarter.
Azur Cosmétique, a key growth driver, saw its net revenues surge to 18.2 million dinars, a spectacular 31.2% jump compared to Q1 2025.
SAH Senegal also delivered a vigorous performance, with business activity improving by 47.3% as the group’s West African offensive continues to bear fruit. The momentum confirms SAH’s strategic foothold in sub-Saharan Africa.
With nearly 17% of revenues coming from detergents and a growing share dedicated to cosmetics, SAH Group is successfully transforming itself from a paper hygiene specialist into a broader fast-moving consumer goods player.
Despite a demanding overall economic environment, the Lilas Group, as SAH is also known, has once again demonstrated its ability to capture new market segments while consolidating its historical positions.
The rising contribution from international subsidiaries and the cosmetics division is expected to continue supporting the group’s growth throughout the remainder of the 2026 financial year.
