Over 86 percent of consumers use their mobile devices to do their holiday shopping, a new research has reveled.
Nearly 70 percent of these consumers are only prepared to wait a maximum of 20 seconds for a web page to load before going to another retailer, the Brocade research said.
The research suggests a strong shift in consumer expectations regarding service quality and changing habits in online shopping – making way for a mobile commerce boom and the need for service providers to step up to the plate and offer services to match, while coping with fluctuating seasonal demands.
“Mobile commerce is nothing new, but with the advent of the tablet and continuing sales for smartphones, 2012 will bring a seismic shift in consumer demand to shop anytime, anywhere, with no decline in service quality and download speeds – placing huge pressure on service provider networks to deliver,” said Manu Bonnassie, regional director, Central Europe, Middle East and Africa (Cema) at Brocade.
The research found that 13 percent of consumers will only wait a maximum of five seconds for a retailer’s web page to load before giving up, showing an increasing consumer trend towards demand for speed and uninterrupted service when shopping online.
With the majority of people spending more time shopping online over the festive period (19 percent spending twice as much time as usual) and the growing trend for shopping “on-the-go”, retailers are facing increasing pressure to ensure that their networks stand up to heavily fluctuating seasonal demands.
“While consumers are put off by slow connection speeds, our research indicates that growth of online shopping is very much dependent on the ability of retailers to provide quality services,” Bonnassie said.
“According to Gartner, there were 17 million tablet computers shipped in 2010, a figure set to hit 326 million in 2015. With over a third of people claiming to already own a tablet computer, and a further 22 percent intending to bring one into the home or give one as a gift at Christmas, the trade-off between providing a consistent service throughout the year and being able to handle the extra capacity and bandwidth required during the biggest shopping months of the year, is a huge challenge for retailers,” he added.
“With seasonal peaks and troughs in demand, it is a challenge for providers to ensure that they are satisfying high expectations from consumers, but also not wasting capacity in low periods. Pay-as-you-go (PAYG) style networks are set to be key to tackling this issue, as providers only use what they need, when they need it,” he said.
“Our ‘The Data Center Is Here’ corporate campaign highlights how modern networks need to extend across physical boundaries and enable a common user experience wherever data is accessed, and with the recently launched Brocade Network Subscription service, we are now offering of an innovative, subscription-based acquisition option for network infrastructure that allows organisations to align network capacity with fluctuating business demands,” he said.
In this type of always-on business environment, the Brocade portfolio of high-performance, scalable, cloud-optimised networking solutions offer service providers and businesses the confidence to meet the demands of the modern consumer.
These solutions deliver on the Brocade One strategy of helping organisations deliver information and applications anywhere at any time. In addition, this strategy is designed to help organisations reduce both complexity and costs while extending data center assets and services to mobile users around the world.
According to him, the focus for developers is now on small neighbourhood malls and strip retail and next year will see a number of these coming to the market resulting in falling rates.
“The large malls will continue to experience mixed success with the best ones able to maintain occupancy rates while the majority will continue to suffer and experience falling rental rates,” he added.