The Economist group enters Saudi Arabia and Levant

Following the opening of a directly managed, Middle East sales office in Dubai, The Economist Group, the leading global media company, has appointed sales representatives in Saudi Arabia, Egypt, Lebanon, Syria, Iraq, Jordan and Palestine for all advertising and sponsorship sales.  This strategic move is part of a worldwide initiative that has restructured The Economist Group along regional lines to bring the company and its products closer to customers and markets.
Gray Business Communications (GBC), headquartered in Dubai will be responsible for Saudi Arabia, while their Riyadh-based affiliate, GBC KSA extends their geographic reach to also take on responsibility for Egypt, Lebanon, Syria, Iraq, Jordan and Palestine. This new regional agreement follows the successful relationship between GBC and The Economist Group signed in 2006 which set a foundation for The Economist Group establishing their directly staffed office in Dubai Media City in 2008.